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Panasonic Electric Works Home > News >  News Release 2010 >  Panasonic Electric Works to Exibit at Milano Salone del Mobile 2010,creating a space of "Design"and "Comfort/Eco" technology living inharmony

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News Release2010

February 9, 2010
Panasonic Electric Works to Exhibit at Milano Salone del Mobile 2010
Exhibition theme set to "(standard)3 -smart" to create a space of "Design" and "Comfort /Eco" technology living in harmony.

Exhibition image

Exhibition image

Panasonic Electric Works Co., Ltd. (hereinafter PEW) will create a "space of 'Design' and 'Comfort/Eco' technology living in harmony" based on the design theme of "(standard)3- smart" and exhibit it in Brera area in Milan during the Milano Salone in April 2010. Visitors to the Panasonic booth can experience the "comfort and eco-friendliness" realized by smart control of a wide variety of products unique to PEW in a space of impactful design. The architect and designer Martino Berghinz turns the entire hall into a "cave" which used to be one of the dwelling places of mankind. 10 products including those devised in collaboration with Naoto Fukasawa will be sprinkled in this cave to create a comfortable space.

Outline of exhibition
Title(standard)3-smart
PeriodApril 15 – 18, 2010 (Preview for the press scheduled on 14)
AddressVia San Carpoforo 9 Milano; Floor Area: 400sqm

Exhibition concept 2010: (standard)3-smart

"(standard)3" has been the design concept of PEW (design team) since 2008 to express three-dimensional presentation of PEW's wide variety of standard products. This year, under the new theme of "smart", an attempt to smartly control the 3D space is added to present a smart lifestyle where "design" and "comfort/eco" technology can live in harmony in a cave-inspired space.

PEW is engaged in development of housing infrastructure which enables total energy control throughout the house from power generators, wiring products to home equipment in addition to energy-conserving product line-ups such as lighting products and all-electric home facilities. Furthermore, the energy management principles of the Panasonic Group to Create, Store and Save energy will becomes feasible by PEW's HEMS*2 -driven "Lifinity Eco-Management System"*3. These "comfort/eco" product families will also be exhibited in this new value-added exhibition space.

  • * 1: LED and other lighting products (some sample only), modular kitchen (sample only), toilet ("New A la Uno" to be released in March 2010), air circulation panel ("Aero-washer" to be released in March 2010) ,structurally strong surface material ("Kenaboard"), massage sofa (sample only), information equipments (some sample only) etc.
  • * 2: HEMS = Home Energy Management System
  • * 3: Housing equipment networking system (a system to assist energy conservation by networking electrical & information-processing home equipment for the purpose of monitoring power usage via the information board and the power distribution board) marketed mainly to new houses to "visualize power usage": launched in 2007.

<<Reference information>>
Space design by Martino Berghinz.

"Cave"

When I heard that this year's exhibition of PEW would present high-technology products in consideration of environment conservation and smart use of energy, I thought of the very old times when mankind's history had just started and our ancestors were living in caves.  People were responsible for their own lives and lived each day making use of a few tools and techniques. They lived a sustainable life in harmony with the nature.  I wanted to use the "cave" where people used to live as a metaphor of our comfortable living space for this exhibition.

Designer's profile

-Space design.

Martino Berghinz
Architect

Born in Milan in 1963.
Graduated in architecture from Politecnico di Milano in 1992.
After being engaged in designs for space concepts, show rooms and displays at Antonio Citterio & Partners, Lissoni Associati and Studio Urquiola, he established his own studio "Martino Berghinz Architetto"in 2008.  
His work now centers on architecture, interior designs and exhibition designs working with Arketipo, Axor, Fratelli Boffi, La Rinascente, Lorenz, Moroso, Zanotta and others.
Mr. Berghinz has offered space design for PEWs exhibition installation for Salone since 2008.This is his third year.

-Product design
[ Lighting series: MODIFY] Co-designed.
[ Toilet: A la Uno] Co-designed.
[ Built-in kitchen: Living Station/sample exhibition] Supervised design.

Naoto Fukasawa
Product designer

Born in 1956.
Established Naoto Fukasawa Design in 2003.
Other than collaborating with European representative brands for their product depelopments, he has worked with many major Asian and domestic companies.
His wall-mounted CD player for MUJI, humidifier for ±0 (PLUS MINUS ZERO),
and Inforbar and Neon for au/KDDI are part of the N.Y. MoMA permanent design collection.
In 2007, he was accorded the title of Hon RDI- Honorable Royal Designer for Industry
(Royal Society of Arts).He has won many awards that includes the American IDEA Gold Award,
the German iF Gold Award,the British D&AD Gold Award, and the Mainichi Design Award.

Map

Map

About Milano Salone

Milano Salone (Milano Salone del Mobile in full) which celebrates its 49th anniversary in 2010 is one of the largest international furniture exhibitions in the world.  It is held annually in April in Milan, Italy: the intersection of designs and cultures. Milano Salone consists of "FIERA" held in main site and"FUORI-SALONE" held in various locations in Milan.  Milano Salone has a strong influence on the design industry as a source of cutting-edge design trends. It is currently the design event in the utmost limelight recognized as a place to transmit voices of brands transcending the framework of design exhibition and as a place to send out design identities due to the level of influence it has wielded and the amount of attention it has attracted.

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